LOYAL ensures wines and spirits authenticity using advanced technology. Loyalwines offers a groundbreaking service for the wine market based on transparency, fairness, and loyalty. We believe in creating a seamless chain of trust for the wine market.
LOYAL is the fruit of a partnership between the worlds of wine and IT.
LOYAL is the brainchild of a group of dedicated winegrowers. At the forefront of the battle against bogus bottles, winegrowers from some of the most prestigious appellations in France have joined forces to prevent the sale of counterfeit wine.
LOYAL is a SELINKO spin-off, bridging the gap between wineries and technology. Selinko is specialised in providing security for high-end products and has a wealth of experience in protecting exclusive wines and spirits.
Our teams are located in Hong Kong, France, Belgium, and Shanghai.
Our team is composed of Chinese, English and French speakers who will be delighted to help you.
CEO Louis was born and raised in Burgundy in a winegrowing family. Louis manages Loyalwines operations, from wineries implementation to wine lovers experience in China. He is graduated from HEC Paris.
Digital marketing manager Murray always goes the extra mile to promote Loyalwines’s brand on Chinese social media. His diverse cultural and linguistic backgrounds enables him to thrive on Loyalwines’s operations in Hong Kong.
Senior Advisor Marcus is a wine lover at heart and is currently a Masters of Wine candidate. Marcus has a broad experience in wine auction in Singapore and Asia. Marcus looks after Loyalwines’s clients special request.
Associate Balthazar is a genuine wine lover, helping wineries to protect their production. When Balthazar is not meeting wineries, he takes care of Loyalwines operations in Shanghai.
Key Account Mélodie is working every day on improving Loyalwines WeChat traction. She has a strong understanding of the luxury market in China thanks to her previous professional experiences strengthened by her multicultural background from France and China.
Lead Graphic Designer Sharon owns wine retailing and marketing experiences in the United States and Hong Kong. She is the website maker and brand developer. Sharon achieves creative and business. Her sensibility on art and design brings customers to a different wine purchasing experiences.